Pompano Beach, FL (MMD Newswire) January 25, 2012 — BrandStar Entertainment, producers of the popular morning show, The Balancing Act on Lifetime TV, welcomes on board MODA by Sofia, designers of active wear for real women that sculpts women’s curves and empowers our strengths. MODA by Sofia has partnered with The Balancing Act’s special “A Lifetime of Health Wellness Makeover” reality series, which kicks off January 30th at 7:00am (ET/PT) on Lifetime Television.
MODA by Sofia was created by Susan Jentzsch, out of her need to find fitness clothes that fit her shape. “The idea behind our active wear is that no matter what size you are, you feel good and comfortable in your exercise clothes. That keeps us feeling good and motivated to stay fit,” says Susan. Proudly made in the USA, MODAperformance clothing line is made to fit both the Pluscious woman the Skinny Girl. The Pluscious line was created with a more generous fit in the leg, hips and bottom, keeping in mind the shapes and curves of a woman, not just the wider version of a size 4. The Skinny Girl line is for those gals that are either born that way or work hard to keep that shape.
“Making women feel comfortable in fitness apparel at any age or size is so important to The Balancing Act Lifetime audience, that’s why we are thrilled to have MODA by Sofia as our exclusive fitness apparel partner of “A Lifetime of Health and Wellness Makeover,” says Partnership Development Sr. Vice President of The Balancing Act on Lifetime Television, Danielle Silverman. “All (4) contestants selected for the makeover will be provided with a complete wardrobe and fitted by company owner and Fashion Specialist, Susan Jentzsch. Women at home watching will also have a chance to win pieces of Susan’s fitness collection at www.thebalancingact.com/makeover.”
Be sure to check out The Story of Pluscious (http://media.modabysofia.com/the-story-of-pluscious/) online and their current promotion, The Year of the Best Me Yet (http://media.modabysofia.com/the-year-of-the-best-met-yet/) to learn more about MODA by Sofia’s commitment to create active wear that sculpt women’s curves and empower our strengths.
For more information, please visit modabysofia.com.
About “A Lifetime of Health and Wellness Makeover” Series-
This special series details the six month journey of four women who want to transform their lives in the areas of health, nutrition, fitness, beauty, lifestyle and empowerment. Partners of the series include Premier Fitness Camp at La Costa Resort, MARATHON®., The American Council on Exercise®, MODA by Sofia, Proskins, LTD, Onnit™ Labs, LLC, StepGym, Chi Living®, Bejo
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